Everpure signs second hyperscaler for DirectFlash storage

Everpure, the flash-storage vendor formerly known as Pure Storage, has signed its second hyperscaler for DirectFlash. The customer is described as a top-five hyperscaler and has not been named. The contract takes the form of a master supply agreement covering software and non-NAND components, with no value disclosed, Data Center Dynamics reports.

DirectFlash is a software-powered storage architecture that Everpure says lets hyperscalers run a single consistent setup across storage tiers. The master supply agreement converts a hardware deal into a recurring relationship. Everpure forecasts hyperscale gross margins of 75 to 85 percent and expects the contract to be a significant contributor to revenue from fiscal year 2028.

Meta adopted Everpure technology in late 2024. The February rebrand from Pure Storage came with the planned acquisition of data-intelligence and orchestration firm 1touch. Everpure said it keeps customers anonymous, adding that two of the largest infrastructure environments in the world will use its technology. In April 2026, UK cloud provider BlackBox Hosting picked Everpure's all-flash storage for its platform, the report says.

The margin range carries software economics. The 2028 revenue date carries the real message: hyperscalers buy on long cycles, so a design win now functions as an annuity tied to a buildout. Once a fleet engineers around DirectFlash, switching grows expensive, which makes the deal sticky. Investors have already responded — shares were up more than 65 percent from the start of the month when the report was published. What remains private: the customer's name and the contract's value.